MARKET RESEARCH AGENCY IN DUBAI, UAE

Evidence-led insights to de-risk growth: surveys, interviews, UX tests, pricing studies, competitor audits, and brand tracking—so your next move is confident.

Market Research — Delemon Technology

We combine quantitative and qualitative research to answer the questions that matter: who your best customers are (ICP), what they value, how they decide, and what will move the market. Our deliverables align with product, brand, and go-to-market teams.

From TAM/SAM/SOM sizing and pricing studies (Gabor-Granger, Van Westendorp) to concept testing, ad/creative testing, UX/usability research, and brand trackers, we turn data into clear, prioritized recommendations.

Our Market Research Services

Audience & ICP

Persona development, jobs-to-be-done, needs analysis, and journey mapping to focus positioning and messaging.

Quant Surveys

Sample design, questionnaire build, fielding, and statistical analysis to size demand and validate direction.

Interviews & FGDs

In-depth interviews and moderated focus groups to uncover motivations, barriers, and language customers use.

UX & Usability

Task-based tests, heuristic reviews, card sorts, and click-tracking to improve conversion and retention.

Pricing & Packaging

Van Westendorp / Gabor-Granger, feature-value mapping, and willingness-to-pay models to guide pricing strategy.

Competitive & Brand

Landscape audits, share-of-voice, message testing, and brand-lift trackers to measure and improve perception.

How We Work

1) Frame & Hypotheses: Align on decisions to be made and assumptions to test.

2) Design & Field: Instruments, sampling, recruitment, and data collection.

3) Analyze & Synthesize: Quant + qual insights rolled into clear storylines.

4) Recommend & Enable: Prioritized actions, dashboards, and templates for teams.

FAQ

1

What methods do you use?

1

Quant surveys, interviews, focus groups, UX tests, pricing studies, and brand tracking—picked to fit your decision, not a one-size toolkit.

2

How fast can a study start?

2

Fieldwork can typically begin within 3–5 business days after scope lock and access. Timelines vary by sample size and method.

3

Do you recruit respondents?

3

Yes—consumer and B2B panels, client lists, and in-product intercepts. We set quotas and quality checks to keep data clean.

4

What do deliverables look like?

4

Executive summary, charts, verbatims, and prioritized recommendations—plus dashboards and templates your team can reuse.